Mediaocean
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
New York, NY – March 22, 2021 – Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform.
Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its solutions into three core areas to optimize media performance: Media Intelligence, Media Management, and Media Finance. This unification is a fundamental step in achieving the company’s vision of a world where marketers market the way consumers consume – seamlessly across channels.
Over the course of the next several quarters, Mediaocean will deploy a new unified performance insights solution to deliver in-platform intelligence. The company will also release a unified ads manager for activation across Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, Amazon Advertising, and connected TV. Additionally, Mediaocean will expand its cloud-based financial management and bill-pay capabilities to the U.S. following the already-completed launch in Asia-Pacific.
Critical to enabling the Mediaocean platform is a new omnichannel data warehouse, which is under development as part of the company’s 2021 roadmap. Providing unmatched scale and a single source of truth, the omnichannel data warehouse will synthesize data from disparate sources and normalize it against a standard taxonomy. This allows marketers to compare campaign performance, financial metrics, and business outcomes across platforms, channels, media types, data sources, and regions.
“Media consumption has become omnichannel, and advertising must follow. Modern marketers need a single place where they can manage and optimize their investments across every touchpoint with their customers,” said Bill Wise, CEO of Mediaocean. “This is a moment where every stakeholder that relies on Mediaocean deserves clarity and direction about how our essential technology will meet the moment. We look forward to continuing to share our roadmap and progress as part of this transformation.”
Mediaocean is the mission-critical platform for omnichannel advertising. With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio.
New York, NY - March 22, 2021 - Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products int...